OUR PHILOSOPHY

Our philosophy is quite simple: we believe that effective comms in the digital space hinges on three fundamental questions:
1. What is the purpose of your message?
2. Who is your audience?
3. What media is best suited to delivering your message?
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WHAT OUR CLIENTS SAY

Quick and reliable service and expertise coupled with competitive pricing makes it a pleasure to deal with Comms 101. A special thank you to David Gallant for his patience and creativity in creating and meeting our expectations for our website.

Cape Conferences & Travel

OUR PHILOSOPHY

Our philosophy is simple: we believe that effective communication hinges on three fundamental questions:
  1. What is your message and its purpose?
  2. Who is the audience your message is directed at?
  3. What media is best suited to delivering your message?
We understand that your business is unique. Against the backdrop of a rapidly changing digital landscape, we deem it crucial to offer individually tailored communications solutions. To accomplish this, we try and understand your business, your audience (stakeholders) and the message you'd like to deliver. When these are clearly defined, we develop a specifically targeted Communications Strategy, to delivery your message(s).

Factors that influence the Comms Strategy are, amongst other things, the nature of your business, your audience demographics and your budget. In broad strokes, however, the following processes apply:

We spend time with you in order to understand your business' objectives

  • Are you selling a product or service?
  • Who is your primary target audience?
  • Who are your other stakeholders?
  • What message are you trying to convey to each of these groups?
Once we have enough knowledge about your business and communications requirements, we:

Formulate a unique Communications Strategy

  • What medium would be most effective to convey your message?
  • Would a website, micro-site or email campaign suffice?
  • Do you need printed flyers, promotional material, banners and / or signage?
  • Do you need a marketing campaign to target specific areas? If yes, what type of campaign?
  • What is the most cost-effective way of achieving your stated objectives?
The better we understand your objectives, the more effective the communications solution we can offer. Some organisations may require a website only. Others may require a marketing campaign, funneled through the website. Still others may require a tailored presentation to promote or launch a specific entity. After we have put together your action plan, we:

Implement your unique comms strategy, using the following channels:

  • Web design and development
  • User-interface design and integration
  • Mobile application design and development
  • Printed material (Folders, cards, flyers, banners, exhibition material, apparel, etc)
  • Online ad campaigns (Social Media, multimedia, presentations, etc.)
  • National print media

WHAT'S IN A NAME

People are often intrigued by our name, and pronounce it in countless different ways. As custodians of the 'less is more' approach, we'd like to provide some clarity: "Comms 101" (pronounced 'one-oh-one') means "Communication made easy" - so there you have it. The pronunciation, and the meaning. Simple really. Now try us - you'll like us!